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Is it possible that MarkMonitor, Inc., who call themselves “a global leader within the quick-growing marketplace for on-line company identity” has been secretly hiding links on behalf of TimeWarner? Is this being done on subdomains of timeinc.web in order to rank high in the search engines? You decide. MarkMonitor owns the domain name timeinc.web, a website with a homepage that re-directs to the main Time.com site. So it would seem they are running this website on behalf of TimeWarner.

If you visit the timeinc site and read a number of the supply code of the pages, you’ll realize error pages that have links below an image map at the bottom of the page, links which are hidden from viewers and added to increase the search engine ranking of other Time Warner properties. This link-hiding practice is usually referred to as “Black Hat” SEO.

An image map tells the browser a way to display an image. That is it’s solely purpose. But, a number of the pages on timeinc.net have links hidden to viewers next to the image maps. If one views the supply of sub domains like img.timeinc.internet or i.timeinc.net, it is apparent there are four links to other TimeWarner properties.

Did MarkMonitor, Inc., a huge company and a true leader in “defending brand names” online buy this domain, redirect the traffic to Time.com and realize places to cover links to other Time websites out of pure altruism? It’s possible, but laborious to believe. It should be noted that there are terribly important subscription pages on other sub domains of timeinc. This can be not a site that was cast away and has no value for linking.

If MarkMonitor purposefully hid links as it would seem, altruism towards Time appears an unlikely motive.

There’s an increasingly fine line with what’s acceptable and what’s not for search engine optimization. At ClickStream, we have a tendency to believe the last cluster that wants to use sneaky techniques to rank high are fortune 500 companies. In essence, these firms are those that have whole “rings” of websites. Nonetheless, search engines will ban people that create multiple sites for the aim of linking to each different and creating a link circle.

Time ought to be in a position to link in a very circle with its numerous media companies. That will appear an unfair advantage, however they’re separate entities that have the identical parent company. What certainly looks unfair is for them to require additional advantage of the circular linking by hiding links that solely the search engines can see.

The recent storm has simply left out the BMW being removed from the Google search engine pages. BMW’s German site was found using “doorway pages” to build traffic and rank for their site. Google was in a position to document that BMW’s German website used the search results to urge a top ranking if folks explore for “used car.” Searching for BMW Germany can bring no results. BMW.ge was well ranked but it dropped fully out of the Google index in a very matter of 2 days.

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