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Archive for July, 2009

The Marketing Commission Ritual

Friday, July 31st, 2009

This is an affiliate internet marketing tip on how to effectively make money online with web affiliate programs.

Here is a question for you:

“Who would you rather get advice from regarding something you are interested in purchasing…. a salesperson, or a trusted counselor?”

Imagine the typical fast talking used car salesman with the gaudy clothes. Does he inspire trust? Doesn’t this sound a little bit like the typical online product vendor with the slick sales letter rife with wild claims, questionable sales results, and often made up testimonials?

Would you rather buy from the car salesman who is trying to sell only one car, and doing his best to convince you that the one car he is offering is the absolute best one for your needs.

Alternatively, wouldn’t you rather purchase from someone who is a credible advisor and expert who is willing to equally review all brands and offer flexible solutions to your needs?

How to Win with Web Affiliate Programs

The first key to affiliate selling and establishing a true residual income affiliate program is to position yourself as a knowledgeable and respected advisor who:

  • Has spent hundreds of hours to b an expert
  • Really has the prospective customers interests at heart
  • Is truly anxious to help people understand how best to fulfill their needs.

The second key is to make you appear to by much better than your competition is by offering something of truly added value

The Fishing Worm Salesman Example

Let’s say a couple of young boys are trying to make summer spending money by selling fishing worms down by the river. Each of them is selling fishing worms and 3 dollars per can. There generally isn’t much difference between worms, so when they are both price the same, what would make one offer different from the other to compel your buying choice between vendors?

One could use the “local worm” tactic buy claiming that his worms were dug up nearby and that somehow the fish preferred and were much more familiar with local worms and would enable you to catch more fish. Does that sound particularly credible to you?

A great alternative strategy might be to produce and provide a no cost map that shows the top 10 best places to fish. So, you can now understand that the no cost map of the best fishing spots better positions the worm vendor as a local expert, and as someone who provides value far beyond the worms only.

Add Value to the Vendor’s Offer in Three Ways

So, maybe it is becoming clear. To succeed in an affiliate online business, you need to position yourself as respected counselor that can add value to whatever the vendor is offering in three ways:

  1. By helping the customer navigate through an ocean of choices and sales tactics
  2. By providing more added value to the customer than if they were buying straight from the vendor, and
  3. By doing both of the above better than your affiliate competitors.

Obviously, there is a great deal of earnings opportunity on the internet by selling the products of others as an affiliate. The key is to position yourself as a trusted and credible adviser to your customers and leave the hard sell tactics to the vendor. Many more affiliate internet marketing tips can be found at Network Online Reviews.