List Building - Buying a List For Online Marketing
Sunday, January 31st, 2010Venturing out into the online world is a daunting task if you don’t have a list. However, if you have the budget and opt to purchase your list rather than taking weeks, months or years to establish a strong following, beware!
It is not recommended that you purchase a list from a list broker to use in your email marketing. I’d only recommend it if you are doing offline marketing, but online email marketing is a definite no no. The only way an email can be legitimate is if the person receiving the email opts in. If your list broker says they can offer you double opt-in, it’s a lie. The only way for a person to have access to double opt-in is if they themselves opt-in and subscribe to the list in the first place. And the only way they can do this is on their own! Somebody else can not opt-in for them. They have to opt-in themselves.
On most squeeze pages if the website visitor does not opt in as encouraged they never have the sales page shown to them. The result is a lost sales opportunity which some online entrepreneurs are not comfortable with therefore they choose not to use this page to build a list. As understandable as this choice may be it may however be rather ’short sighted.’
Let’s look at 5 major benefits using squeeze pages offers anyone with business aspirations on the internet.
Build an Email List of Targeted Leads
By developing an email list of people who have already shown an interest in the product(s) you promote this helps increase your sales conversion rate. Knowing your customers preferences beforehand makes it easier to select only those products they are most interested in. Your leads are now more targeted and this eliminates the guess work in your product selection.
Build a Relationship with Your Customers
By virtue of having the ability to make contact with your list you can use this opportunity to forge a relationship with them. This is vital to any online business since the internet by nature is impersonal making it difficult to gain peoples trust. If trust can be established it greatly increases your marketing efforts due to the comfortable feeling that exist between the customers and you the promoter.
Never forget this: If the people on your list did not double opt-in to your list - the list that you’re sending an email from, you’re doing something illegal and you’re going to see spam complaints coming at you left, right and center. So you want to be very, very careful in your marketing efforts.
Or say you have created an eBook of your own, or you have created another sort of product, than you can use your list to advertise that. In fact, if you are open about it when you create a list, your emails might by nothing but promotions. Website flippers often have lists of thousands of people who are only interested in hearing when a website is becoming available to buy - and this in turn helps drive thousands of views to the product that you are trying to sell.
Build your list by following the “moral” rules of the online world. You want to build loyalty between you and your visitors and the only way to do this is to respect your list and offer them useful information. Don’t ever risk your business for a quick buck. It’s not worth it. It’s just going to cause more headaches then its worth. So, follow the anti spam act (CAN SPAM Act) rules and build your business the right way. Passion and integrity are always winners in my book
Resource Author Francisco Rodriguez Higueras
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