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Two emotions are at the base of all human actions. In other words, there exist only two feelings that motivate everything that people do. The feelings are fear and desire. People either do something because they DESIRE a thing – money, love, fulfillment, respect, peace, power, etc. Or people might do them because they FEAR losing something important or valuable that they have right now – money, a relationship, fulfillment, respect, peace, power, etc. At first glance this concept seems too all-encompassing, but if you think about it, pretty much all actions do actually circle around these two emotions.

So… if you want your Tweets to be as effective as possible, it would make sense to keep those most important human drive factors in mind. That’s the “secret” to constructing attention-getting tweets. Below are 3 examples of Tweet Formulas that ping these emotions in people:

1. The “Other Guy Has a Secret That You Have to Get” Formula: This method is particularly useful when this “other guy” is a well-known person. It’s extremely enticing to many people to figure out how to do, be, or have what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.

Tweet Formula: How (celebrity name) (does something) and you can, too.

Sample Tweet: How Paris Hilton gets rid of weight while eating whatever she desires… and how you can, too.

Sample Tweet: How George Clooney makes money while playing golf… and how you can, too.

2. The “Your Problems are Caused by Someone or Something Else Unknown to You” Formula: Everyone fears the concept of someone or something unbeknownst to us creating problems for us.

Tweet Formula: Is/Are _________ making you sick?

Sample Tweet: Is your pet making you sick?

Sample Tweet: Is your job causing you to become fat?

3. The “What You Must Know Right Now” Formula. People don’t like being caught off guard or being embarrassed.

Tweet Formula: ______ questions to ask your ______ before it’s too late.

Sample Tweet: 6 questions to ask your accountant… before it’s too late.

Sample Tweet: 6 things to ask your child… before it’s too late.

So, you get the jist. Understand psychology when you tweet. Appeal to common basic human feelings, specifically fear and desire, and you will get much more attention and reaction to your Tweets – and successfully do whatever you desire to accomplish with Twitter.

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