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There are few in the Internet world today that would not have heard of Twitter. A worldwide phenomenon over recent years; the platform has fast become the micro blogger of choice. It has been most popular nowhere else than with celebrities; who seemingly enjoy the impersonality of it all. Increasingly though, it is becoming a powerful tool for companies, through the addition of the Twitter follow me button.

If you are an online marketer, you would most likely have had limited success with other online strategies; be it articles, ezines or ad campaigns. However, these all wane over time, are costly, and can become a bore, (or worse), to your potential clientele.

When first launched, such strategies can be extremely powerful tools but, as with anything regrettably, the power they have diminishes over time. And the time now is for Twitter, (which will inevitably face the same fate of course). For announcements, important customer information or just a chat facility, Twitter can be a wonderful business tool.

Many people will already turn to Twitter to see if you are there, so followers will be picked up quite nicely and in good numbers; simply having your entries updated regularly and being relevant.

Placing a Twitter follow me button on key areas; your home page, Facebook pages and any other presence will see many people quietly join your database. Not only potential customers of course; but also partners and associates.

It is also useful to have a customized Twitter background, which will stand out when your potential followers actually land on your Twitter page.

By have these buttons on your pages, you are quite passively inviting visitors to join you. But the key thing here is they are making the decision; they are in charge; that is always a comfortable thing for potential customers to feel. The Twitter follow me button will not revolutionize your company; but it will generate warm traffic for you to tap into.