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In order to make the process of buying and selling a website easier, many flippers have turned to hiring a website broker. It can often take weeks or months to sell a website for profit, but hiring a broker to handle it can take a great deal of the workload off your shoulders. Depending upon the broker that you choose, you may obtain a varying degree of services from simply handling the sale to helping you improve your site to maximize profit.

What is a Website Broker’s Job?

While different companies may have different services to offer, they will all take care of the sales process for you. Negotiating the with the buyer, setting a price, making the sale and receiving the funds will all be handled by the broker. If you are working with a company that takes a more hands on approach, they may do a valuation of your site to work out its value. Then, they might give you advice or assistance in altering the site so that it reaches its potential. If you are unfamiliar with what drives a site’s value up or how to execute the changes, hiring a broker to work with you can be a vital step in making more money out of your site flips.

What is the Listing Process?

First, you can expect to pay an industry average of 8-12% of the sale price of the site to the broker. A typical listing agreement will be for around 120 days. Most websites that are going to sell will do so in about half that time. Typically, they sell for 6 months to 1 year worth of revenue. This can vary depending upon how long the site has been operating. A site which has had steady income for several years may sell for a great deal more. The actual sale is taken care of entirely by the broker.

How Can a Website Broker Help?

Brokers have many different benefits to offer you. Primarily, you can expect a lot of convenience from using a broker. In addition to handling all the sale or purchase work for you, they also offer you some additional security in that a company is handling your transaction and should require a non disclosure agreement to protect your personal information. Possibly the most important benefit is the chance to get expert help on boosting sales for your website flipping business. The extra money you can make with a website broker’s help can often more than make up for the sale fee they take in the end.