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As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Perry Marshall (a Google Adwords expert) teaches pay-per-click users and advertisers to utilize the Google Adwords Keyword Selector Tool when creating their ads. This free resource will allow users to uncover the best keywords in a niche, and may also assist in locating other related phrases for your campaigns, or in your keyword research. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.

Here are some additional methods for using Google’s Adwords Keyword Selector Tool to successfully create your Adwords campaign

1. Begin with broad search. Most people use very specific keyword phrases when they first begin conducting research with Adwords, and this might be a mistake because it will typically leave you only with average results. Begin with broad search instead and drill down your results using the ’synonyms’ tool that offers suggestions and variations as part of the results.

2. Using a similar set of keywords, create different ad groups. Try to be certain that you are creating completely new ad groups for each campaign you create, so you can monitor what’s working - and what is not. There is a ‘relevant keywords’ feature built right into the Adwords Keyword Selector Tool (that you can use) that will make it easier for you to narrow down your search.

3. Use ‘negative keywords’. Optimizing your Adwords campaign can sometimes involve taking out the words that don’t work in your niche, the Google Adwords tool can be adjusted to not show certain words that don’t fit in your market. An example of this would be, using the negative keywords to eliminate the word “free” from triggering your ad, thus improving your ROI by only displaying your ad to people who are looking to potentially buy. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. If you aren’t sure where to start, you can use the Site Content feature. Google can spider your website and make keyword suggestions based on the content of your pages. For example, if your website displays info about trends or services in your niche, these might also be good keywords to use in your market. When the scanning process is complete, you will see a list of highly targeted keywords related to these ideas and topics in your results.

5. Location, location, location. Many people fail to realize how important adding a location - whether it’s a town, city or state - to your key term or keyphrase really is. This is especially important if you offer products or services within a particular zone or area; the traffic you can generate from these keywords may be much higher than a general search, and will get you highly targeted, even qualified traffic. Consider appending a keyword or keyphrase with a location to determine the best combinations for your ad campaign.

Marketing with Google Adwords is a powerful technique that most online-businesses can use to attract more sales. Creating quality Google Ads is one of the best skills to have when using Adwords - and there are many quality training resources available online. .