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Getting referrals is the key of any successful business especially if you are running your own business with a fixed ad budget. If you’re not getting referrals, then you had better have an absolutely gigantic advertising budget the likes of which few business owners have, and which those who do wish they did not need to spend.

Why should you bother to get referrals? Referrals are free targeted leads, well, almost free. Every referral essentially costs you little in time and effort due to the fact that they are part of your reward for offering your cusomters excellent products and service. So, the cost of all of your referrals is actually just the money and time you spend selling to your existing clients. If your product or service is exceedingly wonderful and you make your clients feel like kings and queens, they will give you referrals.

Every referral you get is a new lead you did not have to pay for, did not have to cold-call, is pre -qualified, and did not have to pay advertising for. Each referral you receive has essentially been pre-sold on your service, the cost to you is zero, and you know your clients are satisfied.

It is not hard to figure out that by getting referrals, you are virally growing your business. Remember that old TV commercial about the shampoo that was talked about to two friends, and so on and so on, this is how it works

A referral is someone who wants to talk to you. It is someone who wants to buy specifically from you. It is not an individual who finds your approaching them disturbing. You do not have to spend a lot of precious time trying to qualify this person.

So, what are some of the ways that you can use to start getting referrals?

1. Just ask for them. Make it a mandate at your company to ask for a referral each and every time you are in contact them, either to service them or showing them a new product. In sending newsletters, have a section where you ask them to refer anyone they know who could use what you offer, and to contact you with their information.

2. Always give incredible customer service to your existing clients, and always send a thank you notice every time they buy from you.

3. Keep personal relationships with your clients if possible. Try to acknowledge their birthdays, and reward them for remaining clients by giving them special promotional customer discounts off just released products to show them that you really care about them.

4. Exchange website links with any clients who run businesses via the Internet.

You will never have make yourself as much money, as easily, as when getting direct referrals to your company.